Pininfarina, from history of car design to architecture

Creativity is an expansive wave that goes beyond borders and disciplines, a free dialogue between idea and matter that few have interpreted as well as Pininfarina. Born 90 years ago in 1930, the prestigious Italian design studio is at the origin of many of the most beautiful cars in history. But that’s not all: today they continue to push the boundaries with prowess in other fields such as with the Xten chair by Ares Line, the impressive Cyrela residential tower in São Paulo or their latest project: the Liora apartment building in Estepona by Excem Group.

Pininfarina Cars

Beauty, innovation, authenticity, purity. The history of the automobile, as well as its future, will always be indebted to Battista Pinin Farina.

The origins of the brand date back to 1910, when he set up a modest workshop with his brother before going out on his own in 1930 and founding a business in Turin dedicated exclusively to chassis design: the Carrozzeria Pinin Farina.

Sergio Pininfarina: the magician

Sergio Pininfarina was a worthy successor to Battista. Not in vain did he preside over the company for 40 years and, after his death, the Pininfarina team designed the Pininfarina Sergio in his memory, a small and aerodynamic barchetta without a windshield, equipped with the mechanics of the Ferrari 458 Spider, and aesthetic details with nods to the past.

But the family history does not end there, as it continues with a third generation under the direction of Andrea Pininfarina, Battista’s grandson, and later by his brother, Paolo Pininfarina, the current president.

Maserati Pininfarina: the first GranTurismo

In addition to his projects with the Cavallino Rampante, Pininfarina collects other immortal milestones such as his collaboration with Maserati in 1947, when he signed the first GranTurismo, a unique car which renewed the ties between the two houses in 2003, with the Maserati Quattroporte and in 2007, with the new GranTurismo.

Karma Pininfarina GT

And although today the tendency of many manufacturers may be to cut costs and promote their own design studios, this has not prevented Pininfarina from finding new partners such as Karma Automotive, with whom, in 2019, they presented the Karma Pininfarina GT, an attractive concept coupe destined to become a classic of the future.

Automobili Pininfarina

Pininfarina’s future also lies in moving beyond body design and building its own cars. This has become evident with the recent creation of Automobili Pininfarina, the Pininfarina car division that in 2020 has given birth to the Pininfarina Battista, a minimalist and lightweight electric car that integrates four electric motors, 1,926 hp, 350km/h and a maximum range of 500km on a single charge.

Pininfarina Architecture Division

But it’s not only cars that fuel its creativity. Since the late 1980’s, Pininfarina has been involved in product design, interior design and, more recently, architecture.

From these adventures, surprising pieces have been born, such as the Xten office chair by Ares Line Pininfarina – made of nylon reinforced with fiberglass and with no screws in sight -, or the De Rosa SK Pininfarina, a bicycle featuring an aerodynamic cut with truncated airfoil-shaped tubes and four types of carbon.

But it is through architecture that Pininfarina has managed to express its language in a more natural way.

Look no further than projects like the Control Tower at Istanbul’s Grand Airport: an impressive tulip-inspired structure that uses efficient solar energy and looks as if it were sculpted by the wind.

Cyrela by Pininfarina

Then there is the unforgettable Cyrela residential tower in São Paulo, which exports the sportiness and elegance of automotive designs to architecture throughout 23 floors of curved concrete balconies and surprising metal balustrades.

Magic Village and Sixty6 Tower by Pininfarina

Another stunning example is the Magic Village by Pininfarina, a luxury condominium in Orlando with 3 and 4-suite homes, and the Sixty6 Tower by Pininfarina, a 17-storey residential skyscraper inspired by the sandstone cliffs typical of the Cyprus coast.

And in 2020, on the brand’s 90th anniversary, Pininfarina has announced a new project with Spanish developer Excem Real Estate, the Liora residential complex in Estepona: a unique architectural landmark designed by putting all the experience and creativity of Pininfarina at the service of human emotions and well-being.