2020 has changed the way we relate to our homes and has pushed us to dream about other ones. And that has led us to value the elements of luxury real estate differently. Something that, meanwhile, has encouraged developers, architects, engineers and designers to imagine a new – and better – universe for the real estate sector. These are the emerging trends in the real estate of 2020.

1.  “Liquid” housing

Since 2018 –when they accounted for 37% of European homebuyers– members of Generation X (born between 1965 and 1980) have become the dominant force in real estate over baby boomers. And that implies a different typology of households than those sought by their parents and grandparents.

It’s a shift in the luxury sector which coincides with a decline in the interest for “ostentatious” mansion-type dwellings and a surge of more functional typologies which are integrated into the hustle and bustle of the cities. We see places adapted to the liquid modernity of their owners, who are less attached to material things and who could leave in a few years to live in another city or country, therefore needing to be able to get rid of the house more easily.

2. The emergence of condominiums

Unlike their parents, Generation X members travel a lot, take longer to marry and raise families, and many will never have children. That is why they do not need spaces of such large proportions or the same sense of remoteness from the rest.

The alternative that is currently being reevaluated the most is the luxury condominium, an option that can bring together the components of traditional luxury real estate while incorporating the practicality and desire to socialize of these buyers in exclusive common areas such as gardens, rooftops, spas or pools for tenants only.

3. Healthy living is non-negotiable

Reports on luxury show that health is increasingly a priority when it comes to consumption, something that is also reflected in the trends of luxury real estate.

This means buyers look for homes that, thanks to their location, facilities or services, put them in touch with a healthier life.

This can be seen in the proximity of hiking trails, gyms and yoga or Pilates studios within the home or an adjacent building and even easy access to the facilities, which accompany the inhabitants in a comfortable way throughout their senior years.

4. Smart homes: a must-have

Technology is unstoppable and so is our way of integrating it into our lives. Today’s luxury real estate buyers are not willing to forgo these shortcuts to wellness, which include touch-screen taps, refrigerators that automatically order the groceries with the help of Wi-Fi, multi-sensory showers, and smart thermostats for climate control.

5. Prestigious homes

Some buyers are no longer satisfied with Premium real estate: they are demanding truly unique accommodations, including participation from internationally-recognized architects or interior design professionals in the project .

This is because the firm is no longer simply a brand of excellence and exclusivity, but also a guarantee of value linked to the success of its maker’s career.

6. Real estate self-portraits

More and more, luxury consumers are looking to have their homes created for them, to fit like a glove into their lifestyle.

They want projects in which they can participate from start to finish in an exciting customer journey through the conceptualisation of space, materials, technology, furniture, and works of art.

7. The green footprint

As with all luxury products today, the home buyer needs to know that what they are buying is in line with their way of thinking and relating to the world.

Thus, in the midst of greater ecological awareness, luxury homes must increasingly prove their sustainable credentials, with acclaimed certificates in the field such as BREEAM or Well.

8. The human dimension

The experience in a luxury home is no longer limited to what goes on inside its walls or on its lot. Today the real estate world is adopting gestures from the hospitality of big hotels through a staff that is capable of transforming the daily existence of the inhabitants.

One figure that is emerging very strongly is that of the concierge, who accompanies the owners in their needs by adding the best human dimension to the material excellence.

9. The location

Neither too far nor too close. Today, the perfect location for luxury real estate is one that guarantees maximum privacy without straying from the heart of the destination; one that integrates the immersive experience of nature without suffering disconnection from the area’s infrastructure or its advantages in leisure and services. A location, in short, that allows you to switch the magic of the hustle and bustle on and off as you please.

10. Safe & secure

In recent years, luxury residences seem to have become the target of international burglars who endanger both the possessions and the safety of their inhabitants.

That is why, in order not to live in a climate of wariness, buyers of the best real estate today demand all the guarantees of protection on a technological level as well as on a human level in order to live in a climate of total relaxation and assuredness.

Liora’s vision in Estepona, Spain

At Liora we believe that each of these trends is bound to become a guideline for the future. That is why we propose a visionary project that includes them all.

We propose intelligent and sustainable homes that take the health and well-being of their inhabitants into account, with the luxury hotel-style service of the concierge and the invisible – but infallible – security of the finest professionals.

And all of this in a building of biophilic architecture signed by such a design legend as Pininfarina, with countless common areas in which to socialize, and located on the beachfront of Estepona, the untapped jewel of the Costa del Sol, and a reference point for luxury tourism in Spain.